Brand Story

The heritage of CHLOECHEN began with the opening of design director Chloe CHEN’s first women’s fashion boutique in Taipei, Taiwan in 2000. Originally the concept was to develop a store for people who wanted unique products from around the globe that complemented their own style rather than trendy items that lasted for only a season.
Inspired by the success of the concept store, Chloe CHEN embraced her passion in design and launched her own line “CHLOECHEN” in 2007, which she refines urban style with the combination of glamour, chic, and a little touch of rock. Her brand soon became a hit in the local entertainment and fashion industry. Chloe CHEN was also acclaimed as one of the hottest designers today in Asia by Taipei Times and Luxe TV.
In an effort of expanding the business and showcasing to the international audience, not only CHLOECHEN has 10 boutiques in both Taiwan and Shanghai, its online shop Fashion4Everyone was launched in 2011, and the collection is also now available in New York and California in the US.
“Find out the different beauty of yourself.” To put up your own look with the mix and match of different elements is the trend Chloe believes that will never go out of style, and it is also the style that best interprets a CHLOECHEN style.

  • 2000
    1. Chloe CHEN started as the creative director of CHLOECHEN first women’s fashion boutique in Taipei.
  • 2004
    1. CHLOECHEN expanded business in China , making a total of 12 stores in Greater China till end of 2016.
  • 2007
    1. Chloe CHEN is recognized as one of the most popular designers in Asia by Taipei Times and Luxe TV.
  • 2012
    1. 1.Chloe CHEN was invited to attend Paris fashion week.
      2.Chloe CHEN was invited to design the VOGUE FNO T-shirt as the top 7 fashion icons.
  • 2013
    1. 1.CHLOECHEN expanded her business into North America, and joined OUTNET CHINA as the first Asian designer brand
      2.CHLOECHEN was invited to SGN showroom in New York and started to sell her products in some selection shops in New York
      3.CHLOECHEN collaborated with famous New York antique jewelry brand LuluFROST, and launched CHLOECHEN X LuluFROST collection.
      4.CHLOECHEN was invited to attend the “From Scotland with Love” fashion show in New York as the only designer brand from Taiwan.
  • 2014
    1. CHLOECHEN collaborated with famous Italian fashion blogger “Taste of runway” and launched “Taste of CHLOECHEN” mini collection. only designer brand from Taiwan.
  • 2015
    1. CHLOECHEN launched the official website:
  • NOW
    1. 1.Chloe CHEN is considered as a key influencer who has endorsed multiple international brands , such as SK-II, ESTEE LAUDER, YSL, Lexus, and IWC etc.
      2.Chloe CHEN collaborated with Chinese contemporary artist Chen Wei for CHLOECHEN FW16 collection.



Dong District Flagship Store

1F, No.54, Lane161, Sec.1, Dunhua S. Rd, Da-an Dist., Taipei City 106, Taiwan


Breeze XinYi Store

No.68, Sec. 5, Zhongxiao E. Rd., Xinyi Dist., Taipei City 110, Taiwan


Taipei SKM Nanxi II Store 


2F, No.14, Nanjing W. Rd., Datong Dist., Taipei City 103, Taiwan (R.O.C.)


Taichung Flagship Store

No.151, The north seven road of Taichung City, Taichung City 407, Taiwan (R.O.C.)


Gloria Outlet (Counter No. 327)

No.189, Chung-De Road, Chung-Li City, Taoyuan County, Taiwan



CHLOECHEN Taipei Office

Tel +886-2-8789-0306

CHLOECHEN Shanghai Office

Tel +021-6733-7132-2005


PLINKS LIMITED, Verdala Business Centre, Level 2, TRIQ IL-BIRRERIJA, BKR 3000, Malta